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RV Retailer Expands into Utah with Acquisition of Sierra RV

November 23, 2020

RV Retailer LLC today (Nov. 23) announced the acquisition of Sierra RV based in the Salt Lake City market. Sierra RV will be RV Retailer’s first location in the state of Utah and the company’s 10th state of operation. The transaction also represents the Fort Lauderdale, Fla.-based dealer network’s 11th acquisition in 2020.

“We are excited to enter Utah and expand in the Western United States with the acquisition of Sierra RV. Sierra RV is in the highly attractive Salt Lake City market which is the fourth largest U.S. BTA for RV registrations this year. The Utah market has four times the average RVs owned per capita in the U.S. with excellent growth prospects for the future,” stated Jon Ferrando, chief executive officer and president of RV Retailer.

“We will operate from a flagship 90,000-square-foot RV dealership facility on 26 acres with a large sales showroom and retail parts and accessories store, along with an impressive 32-bay state-of-the art service facility,” Ferrando added. “The store will be part of Western Region of RV Retailer stores under the leadership of Jim Humble, president of the Western Region.”

For his part, Humble said, “We see excellent growth potential from this location across all aspects of the business, and look forward to adding new RV product lines as we build on the strong foundation set by the Jensen family from this great facility and location. I look forward to working with Jared Jensen who will continue to serve as GM of the store, and welcoming the 80-plus associates of Sierra RV to the RV Retailer family of stores.”

John Rizzo, EVP and CFO added, “The acquisition is expected to close on Dec. 11. This store will be an excellent addition to the RV Retailer family of stores as our 36th location and 11th store added in 2020. We are proud to finish 2020 strong with tremendous growth accomplished in our less than three-year history as a company.”

Raul Rodriguez, SVP of Corporate Development who led the acquisition for RV Retailer, said, “We are grateful that the Jensen family selected us to acquire Sierra RV. They have built an impressive business over many decades in the greater Salt Lake market.”

Located in Marriott-Slaterville on the west side of I-15 just northwest of Ogden, the recently acquired Sierra RV store offers a wide range of new and used trailers, motor homes, toy haulers, and fifth wheels from top brands such as Dutchmen, Forest River, Heartland, and Thor Motor Coach. First-time buyers and existing RVers alike can access expert sales associates and technicians, a full-service department with 32 bays, retail parts store and secure storage lot.

To learn more about Sierra RV and RV Retailer, please visit: https://www.sierrarvsales.com/ or https://www.rvretailer.net/